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Health & Fitness / UK
Case Study•Client project•peakfitness.co.uk
Peak Fitness
Landing page + membership funnel for a London gym.
+64% member signupsNext.jsTailwind CSSConversion FunnelStripe
Problem
Prospective gym members abandoned registration midway through a confusing multi-page sign-up form that lacked transparent pricing and quick payment options.
What I built
Designed an editorial single-page funnel featuring an interactive plan comparison, dynamic timetable preview, and 1-tap Apple Pay/Google Pay checkout.
Measurable Impact & Outcomes
- +64% month-over-month paid member conversions
- Checkout completion time reduced by 65%
- Zero cumulative layout shift across mobile devices
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